Today’s fashion market is more competitive—not to mention more crowded—than ever before. With so many options available, consumers know they can buy any product anywhere in the world, and expect to receive the item within a few days.
The good news is that this product overload has led many customers to focus on independent shopping. A survey conducted by Cartwright Communications found that 63% of all respondents consider supporting local and independent retailers to be “very important.”
So, if you are an independent shoe brand that wants to increase your sales, you have a great audience to make yourself known to.
This article shares 4 very effective ways to promote your independent shoe brand and tap into a large pool of interested customers.
Cultivate a Strong Brand Identity
The most important aspect of any retail business is creating a strong brand identity. Think about all your favorite brands—each has a unique brand story, memorable logo and color palette, and something that makes them stand out from their competitors.
Your goal is to create a cohesive brand image that resonates with your target audience. Take some time to think about your brand and think about how you want to come across, and how you can match your brand across all media and products.
Use Quality Materials and Expertise
There will always be people who buy as cheaply as possible (and then inevitably complain about the poor quality of the product). But that’s not the kind of audience you want to attract.
To survive and thrive as an independent shoe retailer, your name needs to be synonymous with quality. That means investing in quality materials and craftsmanship, even if it means pricing your products above the local store. You want your shoes to be not only stylish but also durable and comfortable. High quality products will stand the test of time, proving to your customers that you are a reputable brand.
Make Your Own Products
Going back to the topic of brand identity, this is very important to think about when designing your products.
Even if you are outsourcing the design process or buying products to sell under your own name, you want to make sure that customers can distinguish your product from others. A great way to do this is with Woven Labels by Labelloom, which are a subtle, attractive way to display your brand name.
Invest in High Quality Product Images:
Finally, professional product photography is something you shouldn’t rush out of if you want to show off your shoes in the best possible light. It’s great to invest in high-quality images to create beautiful product images with a professional feel.
Professional photography suggests that you are a professional brand, while photos that look like they were taken in someone’s darkroom may scare off your customers.
Take away
Now you should have some experience to go with it, whether you’re launching a new brand of show or just want to promote an existing brand.
Focusing on these key areas will hopefully help you take your shoe brand to the next level, reach new customers, and achieve long-term success.
Source link
