Volvo’s pro-family ad has been celebrated on social media following Jaguar’s relegation
The latest ad for the Volvo family has been celebrated on social media after Jaguar faced criticism for its ‘resurrected’ redesign. (Volvo via YouTube)
Auto company Volvo is being celebrated for its latest “pro-life” ad after luxury carmaker Jaguar sparked a social media firestorm this week with its redesigned logo that critics called “woke.”
The nearly four-minute long ad for Volvo’s new all-electric SUV, the EX90, shows a man learning he’s going to be a father and thinking about his family’s future. The ad then strongly emphasized the car’s safety features that protected his family.
“Designed to be the safest Volvo car ever made,” the ad said. “For life.”
The ad was released in September, but has resurfaced on social media this week. Several commentators praised the ad and compared it to the message in Jaguar’s new “Copy Nothing” ad.
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Still from the Volvo EX90 ad. (Volvo via YouTube / Fox News)
“While Jaguar is waking up, Volvo is celebrating life. I’d rather have a Volvo than a Jaguar,” one Conservative account wrote.
“Volvo responds to Jaguar’s crazy ad by creating the best ad I’ve ever seen. Enjoy,” CatholicVote’s The Loopcast podcast host Tom Pogasic posted.
“You will see that even smart marketers will begin to study the room for cultural change. Jaguar talked about a free program of deconstructine of the past and missed. Volvo has been very successful and confirms the sacred works,” wrote the Christian writer Paul Anleitner. .
“Jaguar focuses on DEI, gender-bending, and tells its buyers that it ‘removes the normal’. Volvo depends on the normal. Normal is good and true. It’s different, but it’s everywhere. Awakened ideas and integrated identity are not normal. . I hate ads, but there is something here,” wrote Conservative commentator Amala Ekpunobi.
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Jaguar’s promotional image for the new “Copy Nothing” product. (Jaguar/Fox News)
Guillaume Huin, chief marketing officer of McDonald’s, also praised the film and the impact of the ad.
“Volvo posted a 3 minute and 46 second ad on Instagram, shot by Hoyte Van Hoytema, cinematographer of Interstellar and Oppenheimer. It defies every rule you can think of as social lead. Length. Format. Overproduced. Every comment under the ad immediately put Volvo in their mindset. It’s great,” he wrote in X.
“Jaguar’s product designers blew the whistle [right now],” designer and software engineer Mike Rundle quipped.
Jaguar has come under fire after it released a new promotional video featuring its redesigned logo on its X account under the slogan “Copy Nothing.”
The ad featured mockumentary models in brightly colored, over-the-top clothing, including one man in a dress, along with other slogans such as “create excitement,” “live bright,” “remove the ordinary” and “shame the wax.”
The ad did not feature a car during its entire 30-second run.
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Jaguar has defended the company’s latest restructuring amid the controversy.
“The relaunch of our Jaguar brand is a bold and imaginative reinvention and as expected it has attracted attention and debate,” Jaguar said in a statement. Fox News Digital.
“As the proud custodians of such an amazing time in Jaguar’s history we have preserved the iconic symbols while moving forward in an incredible way. The unveiling of the brand is only the first step in this exciting new era and we look forward to sharing more about Jaguar’s transformation over the coming days and weeks.”
Lindsay Kornick of Fox News contributed to this report.
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