Written by Jeffrey Dustin
NEW YORK (Reuters) – Alphabet, the parent of Google that pioneered self-driving cars and quantum computing, is making its biggest bet close to home: online search.
Applying artificial intelligence to the search business that made Google a household name is still the company’s biggest focus, Ruth Porat, Alphabet’s president and chief investment officer, said at the Reuters NEXT conference in New York on Tuesday.
“We meet people where they want to be next,” said Porat, in an interview with Reuters Senior Editor Alessandra Galloni.
Alphabet, which makes most of its $300 billion in annual revenue from search-related advertising, has deployed AI-generated overviews of questions with no obvious answers, in one example of its efforts.
The move followed ChatGPT maker OpenAI’s competition and required Google to navigate tricky territory, where AI sometimes performs information in so-called “hallucinations.”
(Reporting by Jeffrey Dastin in New York; Editing by Leslie Adler and Rosalba O’Brien)
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