Harris campaign and allies spent more than $1.4B on political ads in losing race against Trump

A new report shows that the Harris-Walz campaign and its Democratic allies spent nearly $1.4 billion on political broadcast ads in their failed bid to defeat President-elect Trump, outspending the 45th president and Republicans by nearly $460 million.

Vice President Harris lost badly to Trump, who made a remarkable comeback from losing to President Joe Biden in 2020, surviving two assassination attempts and multiple lawsuits to reclaim the White House in a spectacular fashion. Trump’s comeback was called by Fox News after they revealed that he won Wisconsin, a state that was narrowly lost in 2020.

Harris entered the race in July after President Biden was sure he would step down after receiving his party’s nomination, which led to spending a lot of money on both sides.

Between July 22 and Election Day, the presidential election saw $2.29 billion in political spending. During that period, the Democrats had a spending advantage of almost 460 million dollars, pouring in ads worth 1.37 billion dollars compared to the Republicans who lost 913.9 million dollars, according to the report of AdImpact, an advertising analysis company.

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During those days, the seven battleground states of Pennsylvania, North Carolina, Wisconsin, Georgia, Nevada, Wisconsin and Michigan saw $1.8 billion accumulated in air spending.

Seven battleground states accounted for 79% of all presidential ad spending since July 22, with Pennsylvania alone seeing 22%, or $494.3 million in ad spending. Democrats edged out Republicans in the Keystone State by $261.9 million compared to $232.4 million.

In fact, the Harris-Walz campaign outpaced the Trump-Vance ticket in every battleground state, according to the report.

Nevada saw the lowest share of ad spending among swing states, generating $69 million for Harris-Walz and $35.6 million for Trump-Vance.

The tax was the most talked-about issue during the general election among nearly 498,000 advertisers, 75% of whom belonged to the Harris campaign.

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President-elect Trump dances with Melania Trump following the early results of the 2024 US presidential election at the Palm Beach County Convention Center, in West Palm Beach, Florida, Nov. 6, 2024. (REUTERS/Carlos Barria/Reuters)

Immigration was the most talked about issue in the Trump campaign with 237,400 broadcasts compared to 29,225 for Team Harris.

Abortion was the sixth most referenced issue with 170,000 airings, although Republican advertisers had no airings on the topic.

Democratic advertisers were responsible for 75% of all tax campaigns.

The report says the pace of spending in the election was largely explained by Biden’s historic decision to drop out of the race in a dramatic fashion.

Between Super Tuesday and July 21, the race received a total of $336 million, making up 13% of all money spent in the general election.

However, in the 30 days following Biden’s announcement, the race saw $410 million spent on political advertising.

On Labor Day, spending reached $630 million, accounting for 24% of total spending.

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The two clashed in their private conversation on September 10. (REUTERS/Brian Snyder/Reuters)

Between Super Tuesday, March 5, and Election Day, Nov. 5, the presidential race saw $2.6 billion spent on political advertising, with Democrats outpacing Republicans $1.6 billion to $993 million.

Meanwhile, Florida saw the most spending in the last 60 days of the 2016 and 2020 presidential elections, receiving $79 million and $240 million in spending, respectively.

However, this year Florida’s direct spending in the past 60 days has dropped to less than $1 million, underscoring the Trump campaign’s confidence in sweeping the Sunshine State and the Harris campaign basically raising the white flag.