Home textiles are evolving, with key trends emphasizing sustainability, personalization, smart fabrics, functionality, healthy designs and other features. Consumers are increasingly looking for eco-friendly materials, customization options and comforting designs. Bright colors and unique patterns are also gaining popularity.
Birla Excel, a lyocell fiber developed by Indian cellulosic fiber (MMCF) producer Birla Cellulose, is at the forefront of these home textile trends, providing sustainable fibers made from environmentally friendly materials. Their flexible fibers can be dyed in a variety of bright colors, meeting the various needs of consumers. Designed for durability and comfort, these fabrics enhance both functionality and aesthetic appeal. With advanced technology integrated into manufacturing, Birla Excel provides brands with high-quality, sustainable solutions that help them stay competitive in a fast-changing market.
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Of course, bedroom designs should feel and function as well as they look, and Birla Excel home textiles have many advantages, especially as they relate to sleeping comfort.
Home textiles made with advanced Birla Excel fiber improve sleeping comfort by promoting air flow. The luxurious softness also provides a gentle touch on the skin, while the effective moisture barrier keeps sleepers dry throughout the night. Durable and soft, these fabrics retain their quality and create an improved sleeping environment.
Birla Excel products come in various compositions, available in 100 percent versions or blended with other fibers like cotton and polyester, wool, jute, linen, etc. across different product categories. The choice of design depends on factors such as the product’s high performance and aesthetics, including hand feel and price. Although Birla Excel is generally more affordable than other natural fibers, the desired product result ultimately affects the final product blend ratio.
Additionally, made from eco-friendly natural resources, Birla Excel products offer peace of mind, making them an excellent choice for those who prioritize comfort and sustainability in their daily use.
Traceability and sustainability
Brands are very concerned about traceability these days, as are many consumers, and Birla is committed to achieving a high level of transparency in order to provide assurance.
Available on demand, the company has developed an independent blockchain platform that provides complete traceability of the Excel Fiber used in its home textile products. Each fiber is embedded with a unique molecular tracer during production, allowing the real and transparent sharing of information about its life cycle. This trace can only be identified by Birla’s advanced laboratories in India and China, effectively eliminating the possibility of obtaining fake certificates. Remarkably, the tracer remains visible in the final product even after multiple washes, ensuring a long-lasting solution for consumers and strengthening the trust of home textiles made with Birla Excel.
It is also important to consider the end of life of a material when considering its sustainability, and Birla Excel home textiles have several advantages.
For example, home textiles made from Birla Excel are designed to be biodegradable, which helps reduce the environmental impact after disposal. Fibers can also be recycled, allowing consumers to contribute to the circular economy and reduce waste.
Birla Excel fabrics are made from eco-friendly materials, promoting responsible sourcing throughout their life cycle. Manufacturing processes are also often low-carbon with negligible emissions, improving their overall environmental sustainability. In addition, the sustainable processes associated with Birla Excel fibers generally include reduced water consumption, making them an environmentally friendly choice from production to disposal. Together, these end-of-life benefits make Birla Excel home textiles a responsible choice for consumers looking to reduce their environmental footprint.
Home textile products made from Birla Excel show much higher strength than traditional cotton products, due to their high durability in both dry and wet conditions. This durability not only extends the life of the products but also preserves the vibrant color, brightness, and shine.
To learn more about Birla Cellulose and fabrics made from Birla Excel, click here.
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